‘Cassandre’ Adolphe Mouron

Adolphe Mouron was a Ukrainian-French artist who went by the name Cassandre. He was a commercial poster artist, and typeface designer. He was born on the 24th of January 1901 in Kharkiv, Ukraine and died on the 17th of June 1968 in Paris, France.

He lived in Paris in 1915 and studied at the Ecole des Beaux-Arts and the Academie Julian. In 1922, still in Paris, he moved into his own studio and used the the name ‘Cassandre’ for his work. He created his first poster in 1923 – which won first place at Exposition Internationale des Arts Décoratifs in 1025.
Adolphe Mouron’s work heavily used Surrealism and Cubism, his art style displaying dynamic shapes and movement. For example, one of his more popular pieces of work the ‘Normandie’ (1935) clearly displays his bold and animated art style. His work became popular and successful over Europe and the United States.

normandie_poster

He experimented with typography, creating famous typefaces like Bifur (1929), and Peignot (1937), for example. In this time he co-founded Alliance Graphique – an advertising agency. The Museum of Modern Art in New York City exhibited his work in 1936.

bifur8-cassandre-2_med_360

Until the fall of France in WWII, Cassandre served in the french army. Unfortunately, because of the war, his business had fallen as well. He then worked for the theater, creating stage set and costumes. Later, he returned to graphic design.

Prior to his suicide in 1968, he left many unfinished pieces of work. His son released a book about his life in 1985 called A.M. Cassandre.

I chose to do a study on Cassandre because his art style matches the Art Deco theme i am inspired by for my own poster design for this project. I really enjoy how most of his poster designs holds one key image in the center, with little to no background disruption. Another aspect that I noticed was the way the focus isn’t completely taken away from the the words and information but still has unique pieces of imagery, something i would like to convey with my poster designs.

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